Welcome to Designed By Ré

Hi, I’m Renae, the creator behind Designed By Re, a New Zealand-born small business built from passion, creativity, and a love for pieces that make people feel confident and effortlessly put together.

Growing up in New Zealand, I have always been drawn to fashion that feels personal, pieces with meaning, pieces that make you fall in love the moment you put them on. I am a very creative individual, and I wanted to create something that feels thoughtful, individual, and made with intention.

The idea for my scarves started really naturally. I wanted something simple but beautiful, something soft, versatile, and wearable year-round and unique enough to feel special. I could not find exactly what I had in mind, so I decided to make it myself. What started as a little creative project quickly turned into something much bigger. When I shared the first designs, the response was overwhelming. People connected with them the same way I did.

That was when I realised this could be more than just a hobby. I loved the process: choosing fabrics, perfecting the size and creating something that makes someone feel elegant, stylish and themselves. Every scarf is handmade with care, inspired by the girls who set the trends, not follow them, cool, confident and effortlessly chic.

My goal is simple: to create timeless, high-quality scarves that feel personal, pieces you will reach for again and again, whether you are dressing up or adding that final touch to your outfit.

Thank you for supporting my little dream and being part of this journey. I cannot wait to share what is next.